The largest demographic group in the United States is heading for retirement.  As expected big and small businesses everywhere are trying to capitalize on these aging Baby Boomers.

What if tried to help them instead of make money off them?

Thinking of the retired folks I know, they need friends and ways to maintain and improve their health.  I may be bias, but cycling is an incredible way to meet people and keep in shape mentally and physically.

So how can we effectively reach them?